The Power of Print: Why Trifold Brochures & Rack Cards Still Matter in Marketing

In today’s digital-first world, it’s easy to overlook traditional print materials like trifold brochures and rack cards. However, these compact yet impactful marketing tools remain a staple for businesses looking to connect with their audience in a tangible way. Whether displayed in a visitor center, handed out at trade shows, or included in direct mail campaigns, trifold brochures and rack cards continue to serve as effective marketing assets.

Why Trifold Brochures & Rack Cards Still Work

  1. Tangible & Memorable – Unlike digital ads that disappear with a click, printed materials offer a physical presence. A well-designed trifold brochure or rack card can make a lasting impression.
  2. Portable & Convenient – These marketing tools are easy for customers to take with them, allowing them to revisit information later at their convenience.
  3. Cost-Effective – Print materials have a one-time production cost, making them an affordable long-term investment, especially when ordering in bulk. Keep in mind, if ordering in bulk you’ll want to make sure you use evergreen information.
  4. Great for Local Marketing – Brochures and rack cards strategically placed in high-traffic areas (such as hotels, visitor centers, or restaurants) can attract potential customers in specific locations. This is a great way to partner with other local businesses to share rack cards or brochures with discounts.
  5. Complementary to Digital Marketing – QR codes and custom URLs printed on brochures can drive traffic to your website, making print and digital marketing work together seamlessly.

Tips for Designing an Effective Trifold Brochure

A trifold brochure is a six-panel format that allows for an organized presentation of information. Here’s how to set up a trifold brochure in Adobe InDesign:

Step 1: Set Up Your Document

  1. Open InDesign and create a new document with two pages.
  2. Set the page size to 11″ x 8.5″ (for a standard letter-size trifold) and select landscape orientation.
  3. Under “Margins,” set a 0.125-inch bleed to ensure proper cutting.
  4. Create three columns to help visualize fold lines (each panel should be approximately 3.67 inches wide).
  5. Drag and use rulers to mark fold lines between columns.

Step 2: Design with the Fold in Mind

  1. The front panel should grab attention with a strong headline and visuals.
  2. The inside panels should flow logically, presenting information in a way that’s easy to digest.
  3. The back panel often includes contact details, a call-to-action, and any necessary disclaimers.
  4. Be mindful of the fold lines to avoid placing text too close to the creases.

Step 3: Use High-Quality Visuals & Branding

  • Stick to brand colors and fonts for consistency.
  • Use smart hierarchy with important information.
  • Utilize high-resolution images to prevent pixelation.
  • Incorporate white space to avoid a cluttered look.

Step 4: Export for Print

  1. Click File > Export, then choose PDF (Print).
  2. Under Marks and Bleeds, select Crop Marks and include the bleed area.
  3. Save and send the file to your printer!

Designing a Rack Card: Quick Tips

Rack cards are a smaller, more concise marketing tool, typically 4″ x 9″ in size. Here are a few design essentials:

  • Use a strong headline and engaging visuals to capture attention.
  • Keep content concise and action-oriented (bullet points work great!).
  • Add a QR code and website link for easy access to more information. (Not everyone has a smartphone; If you don’t include the URL code no one will know how to find you)
  • Ensure your logo and contact details are clear and easy to find.

Final Thoughts

While digital marketing continues to grow, print materials like trifold brochures and rack cards remain invaluable tools for businesses. They provide a personal, memorable touch that digital ads often lack. By following best practices in design and layout, you can create effective print materials that leave a lasting impression.

Are you looking for professionally designed brochures or rack cards? Let’s bring your brand to life with compelling print designs! Reach out today to discuss your next project.

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